21 Nov '12, 1pm

#Amazon Brand Pages: ecommerce in salsa #social

fiuta l’aria e corre ad aggiornare il marketing per le aziende: arrivano le brand pages ! Sarà che l’ecommerce stia facendo passi da gigante nel mercato (anche in Italia ), sarà che il consumatore medio tende a comprare di più online oppure che Amazon diventa sempre più protagonista del web (e non solo). Sta di fatto che in questi giorni la società ha iniziato a spingere un servizio chiamato Amazon Pages, che consente alle aziende di creare le proprie pagine su Amazon.com con vanity url in stile amazon.com/brand , personalizzando il template con foto, descrizioni, link e social. Il manuale per i brand è già disponibile, mentre le prime brand pages fanno capolino sul sito americano. Inoltre, il nuovo servizio della società offre l’integrazione dei social button , i messaggi diretti , gli aggiornamenti di stato e un tool di analytics interessante . Insomma, Amazon sembra ent...

Full article: http://www.pragmatiko.it/2012/11/21/amazon-brand-pages-ec...

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