31 Dec '16, 10am

Interview: Nic Galway – adidas VP of Global Design - Sneaker Freaker - The Very Best of Adidas 2016

As VP of Global Design at adidas, no one knows more about NMD than Nic Galway. Under his brilliant direction, the renaissance at the Three Stripes has been steadily building momentum over the past couple of years. From the minimalist purity of the Y-3 Qasa to the extreme futurism of Tubular, not to mention bringing Kanye’s footwear dreams to life, Galway has been on a red-hot winning streak that has flipped the industry on its head. Looking back over the past ten years, NMD has delivered the biggest impact of just about any new model we’ve ever seen. Would you agree? It’s been incredible, obviously. At adidas, it’s all about how we can really shake things up with the brand. NMD was when it really all came together on a much bigger platform. It’s something that we really believed in internally, of course, but what was really rewarding for us was just how it has been adopted...

Full article: https://www.sneakerfreaker.com/theverybestofadidas2016/in...

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