01 Jul '15, 5am

Fashion on Demand: One of the things I'm most excited about recently is the growing trend…

One of the things I'm most excited about recently is the growing trend and offerings in, what I'm calling (I'm sure someone else has said it too), the "Fashion on Demand" sector. These are brands, some new and some established, that are using sources like Kickstarter, Ebay and their own sites, to create limited runs of their products, test the market and still bring a designer-level item to the marketplace. This is, in my mind, a backlash to a few industry trends. Fast fashion is getting backlash and can never match the quality of the designer items they are ripping off, while at the same time they are poaching and cheapening the brands' creativity consumers really want. Mid- to Upper-range brands (BR, Jcrew and Gap , etc.) are either reducing their number of stores and/or cheaping the product quality while still upping their prices in an obvious bid for market share, all ...

Full article: http://shoedaydreams.blogspot.com/2015/06/fashion-on-dema...

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