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A global print magazine and website devoted to sneaker culture phenomena with weekly features, daily exclusives and Nike, Reebok, Adidas, Puma, Lacoste, ...


  • Air Jordan 6 Pinnacle (Metallic Gold) 21 Oct '16, 3am

    Pinnacle ‘Metallic Gold’ is not for the faint-hearted, these things shine so bright they could cause traffic accident and incite stampedes. The high shine patent leather upper is gold all over, even the lace toggle and the laces themselves have a metallic sheen. The midsole has transl...

  • This Shadow Series from @diamondsupplyco is lit

    Diamond Supply Co. (Shadow Series) 20 Oct '16, 12pm

    have teamed up with local LA snapper Jamey Hoag to shoot their upcoming collection in a series of photos dubbed the ‘Shadow Series’. The collection features an earthy mix of colourways including a light brown take on The Icon as well as a military green version of Torey Pudwill’s pro-...

  • How to get your hands on the White Mountaineering x adidas EQTs

    White Mountaineering x adidas EQT Support 93 20 Oct '16, 4am

    Here, at least, we get a better look at them. Heat-bonded black overlays contrast the premium blue suede, while what appears to be Primeknit takes up the real estate usually reserved for mesh. Another switch-up is the addition of ‘White Mountaineering’ branding on the Three Stripes, w...

  • Meet the Liquid Speed – Reebok's newest innovation

    Liquid Factory: Reebok's Newest Innovation 21 Oct '16, 5am

    The Reebok Liquid factory was developed as a collaboration between the new Reebok Future team and BASF (who you may know as the scientists behind Boost tech ). The process uses some sci-fi styled computers and robots, which use a liquid material to draw shoe components in 3D layers. T...


    Material Matters: Leather Part 1 20 Oct '16, 1pm

    Tanning can be done in a few different ways, but each one does much the same thing on a cellular level. The proteins that make up the skin are mostly collagen, which will bind to the tanning agents to change their chemical structure, stabilising them and leaving them unable to putrefy...

  • Is this ramping up to be a 'Digital Camo' pack?

    Nike Flyknit Racer (Rough Green) 20 Oct '16, 6am

    This ‘Rough Green’ Racer is the third in an exceptional ‘Digital Camo’ pack that Nike are releasing so quietly it’s like they’re trying to keep it a secret. The ‘Pure Platinum’ and ‘Blue Tint’ that came before it stood out as notable colourways, but it was easy to overlook the pixelat...

  • The Nike Mag Raffle Results are in

    The Nike Mag Raffle Results are in 21 Oct '16, 1am

    That’s more than a million clear of the amount raised in the 2011 auctions – and was achieved with under ten percent of the product. Don’t forget that the New York auction is still to come. As part of the Michael J. Fox benefit gala it will be a star studded affair, and is likely to a...

  • #SneakerFreaker Are These the ‘Core Black/Red’ Yeezy Boost 350 V2?

    Are These the ‘Core Black/Red’ Yeezy Boost 350 V2? – Sneaker 21 Oct '16, 12am

    It’s rumoured that the much-hyped Yeezy Boost 350 V2 in black and white will drop on November 5. Speculation is rife with Yeezy drops but it appears that three colourways are still in line for an imminent release on Black Friday (November 25). As is increasingly the norm, unofficial i...

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