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HYPEBEAST. Online Magazine for Fashion and Culture

Hypebeast is the most read fashion news and information outlet. Hypebeast is updated several times per day with the latest news on fashion and culture.

  • Nike Jordan Brand Air Jordan 1 Low Swooshless Sneaker

    hypebeast.com 03 May '16, 3am

    The line of Air Jordan sneakers have long been characterized by the Swoosh on its side panel, but Nike has decided to take out the Swoosh for an AJ1 that’s almost unrecognizable. As revealed on @jacobjkeller , the shoe is rendered in a simple black and white iteration with a full prem...

  • Jordan Brand Heads to Brazil for Its Latest "City Pack" Addition

    Air Jordan 10 "Rio"

    hypebeast.com 29 Apr '16, 3pm

    Jordan Brand is taking off from the Big Apple this weekend to hit The Marvelous City for the latest addition to its city pack, following up the Air Jordan 10 “NYC” with a Rio-inspired take on the old Tinker Hatfield design. As appropriately colorful as the NYC pair was understated, th...

  • Air Jordan 1 Low "Hyper Turquoise" arrives for those who missed out on "Tiffany" Dunks.

    Air Jordan 1 Low "Hyper Turquoise"

    hypebeast.com 23 Apr '16, 5pm

    Hot on the heels of this week’s Jordan-inspired Nike Air Force 1 sneakers, the brand’s Air Jordan 1 Low “Hyper Turquoise” release comes as a welcome addition to the forthcoming spring/summer line-up. Constructed from a premium leather upper, the silhouette features a classically style...

  • Nike's Air More Uptempo Debuts in Gym Red

    hypebeast.com 24 Apr '16, 2am

    One of the most distinctive basketball sneakers ever created, Nike’s Air More Uptempo was a staple of the late ’90s basketball scene and a footwear favorite both on and off the court. The hardwood icon — which turns twenty this year — has already released in several OG colorways, and ...

  • The Air Jordan 9 Goes From the Baseball Diamond to the Golf Course

    Air Jordan 9 Golf Sneaker

    hypebeast.com 20 Apr '16, 10pm

    Having made its way from basketball’s hardwood court to baseball’s diamond field, the Air Jordan 9 receives a unique makeover, this time for the golf course. The upcoming drop maintains its original upper while swapping out the midsole/sole combination with proper spikes that are well...

  • This Latest Nike Air Force 1 Low Borrows Cues from the Air Jordan 1

    Nike Air Force 1 Low "Shadow"

    hypebeast.com 20 Apr '16, 7am

    Nike unveils a new “Shadow” colorway of the Air Force 1 Low silhouette which will be part of its upcoming AF1 ”J-Pack.” Inspired by one of the more popular lifestyle colorways of Jordan’s first signature shoe, a similar black base and wolf grey accents have been applied to the iconic ...

  • #hypebeastkids: Air Jordan 6 GS "Ghost Green/Hasta/Bright Mango"

    Air Jordan 6 GS Ghost Green Hasta Bright Mango

    hypebeast.com 23 Apr '16, 8pm

    6 returns with its first re-release of the year, featuring a colorway with bright accents exclusive in GS sizes. The white base of the shoe sees hints of green, gray and mango orange throughout the midsole, while the signature Jumpman logo is vividly branded on the heel, lace locks, i...

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