What Dance Lessons Taught Me About Social Business: As someone who has been salsa dancing for years, I sometimes...

What Dance Lessons Taught Me About Social Business | Social Media Today

What Dance Lessons Taught Me About Social Business: As someone who has been salsa dancing for years, I sometimes...

If you have worked with Jive Software's professional services team , you know that the first thing they will tell you about employee adoption of a social intranet is that you should "rely on intrinsic motivators by helping people understand the benefits their involvement gives & gets." However, external motivators are not to be overlooked. Changing behavior in the workplace can seem like an insurmountable challenge as a community manager, trainer, or even executive. I find that the best way to explain the process for overcoming this challenge is through a comparison. Since I've never trained a pet, I'll avoid the potentially unflattering comparison of employees to dogs. I'll go with something that is more familiar to me: teaching someone to salsa dance. Once you experienced a successful social intranet, it is hard to understand how others do not see inherent value. As some...

Full article: http://socialmediatoday.com/melissabarker/1070351/what-da...

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