24 Jan '13, 3pm

Will Nonprofits Raise Money on Social Media in 2013? (via salsa labs)

Will Nonprofits Raise Money on Social Media in 2013? (via salsa labs)

by Allyson Kapin , Co-founder, Rad Campaign This article was originally published on Care2's Frogloop blog . As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth. According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn't raise a dime on Facebook, which is the second most trafficked site on the web in the U.S. About 2% of nonprofits raised between $1 and $1,000. Nonprofits appear to have had slightly more success raising money on Twitter with an estimated 14% of nonprofits raising between $1 and $1,000. These numbers are dismal and nonprofits should not expect these figures to change drastically heading into 2013. As nonprofits gear up for their campaigns in the coming year, don't look to social media as a fundraising funnel. Instead focus on social networks as...

Full article: http://www.salsalabs.com/blog/2013/1/will-nonprofits-rais...

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