30 Jun '17, 1am

#ALLSNKRS Material Matters: New Balance Fresh Foam

#ALLSNKRS Material Matters: New Balance Fresh Foam

In 2013, New Balance lit a rocket under the hard-core performance running market by introducing Fresh Foam, the ultimate refinement of material tech and structural finesse. Two elements in particular make Fresh Foam truly exceptional. First is the EVA compound. Thanks to modern technology, New Balance were able to work at the most nitty-gritty level to adjust the chemical properties and achieve the necessary characteristics. The fine-tuned formula produces a foam both springy and stable. The raw material is then injection moulded in a heat press; in addition to moulding the soles, this second round of cooking makes the material lighter and springier. Second is the three-dimensional structure of the sole, or the mould itself. Using modern computer modelling and design software, the midsoles use convex and concave shapes to create different zones, altering levels of compress...

Full article: https://www.sneakerfreaker.com/articles/material-matters-...

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