18 May '17, 7am

Material Matters: The Technological Triumphs of Nike ACG

Material Matters: The Technological Triumphs of Nike ACG

To tell the story of ACG , you need to look past its official 1989 debut to the late-70s – when the world was crying out for something new. The outdoors industry was focussed on heavy mountaineering boots and beefy waterproofed leather hikers. When a photo emerged of two climbers kicking around the K2 base camp in the Himalayas wearing Nike LDVs , it triggered a lightbulb realisation – people needed lightweight athletic style shoes in the outdoors. With that simple idea, the seeds of what would become the ACG line were sewn. In 1981 Nike released an adventure-oriented collection of shoes that made use of a new material, Gore-Tex , which was super light, breathable and waterproof – the holy trinity of performance fabric functionality. Gore-Tex was produced with something called ‘expanded TPFE’, a kind of plastic membrane that has pores too small for water molecules to enter...

Full article: https://www.sneakerfreaker.com/articles/material-matters-...

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