31 Mar '17, 9pm

Breaking News: adidas Owns PUMA!

Breaking News: adidas Owns PUMA!

It’s an audacious move by adidas, but one that presumably has been brewing for some time. Having bought Reebok back in 2005 for a cool $3.8 billion, the specifics of this deal have not been made public yet, but it is confirmed that PUMA will become yet another lifestyle division at adidas. The combined group’s share of the North American market will explode from 21.8% to approximately ‘a little bit more%’ after the merger. For brand loyalists on both sides, the move may seem a total betrayal, but there’s no denying the heavy bromance of a reunited family company. Creatively, the new firm’s corporate colours will now be known as ‘hyper-modern RGB’ – red and green representing PUMA’s twin hues alongside the famous adidas blue. Conjoining corporate logos and patent sharing is another contentious area, as was PUMA’s philosophical aversion to lower case letters. It is believed ...

Full article: https://www.sneakerfreaker.com/breaking-news-adidas-owns-...

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