31 Dec '15, 7am

1987 NIKE SNEAKER FLASHBACK #1987#Nike

1987 NIKE SNEAKER FLASHBACK #1987#Nike

Reebok had just smashed the fitness-craze, but thanks to a young designer named Tinker Hatfield, Nike modified an existing innovation of their new AIR technology. Hatfield had the nous to make the Air bubble visible via the rubber panels embedded in the chunky heel of the debut Air Max. ‘NIKE AIR’ would rapidly transform the company into a blue chip powerhouse, creating a muscular franchise that would endure for decades. But visible AIR wasn’t their only weapon. Nike were pulling out all the stops, leaving no sport un-Swooshed. Ballers were introduced to the Jordan II, (the first without the company trademark writ-large on the upper) just as His Airness was about to catapult basketball into another dimension. Hightops got even higher with the Air Force High, now known to the world as the Air Force II. Delta forced its way onto the runway, while the Court Force set the slim...

Full article: http://www.sneakerfreaker.com/features/1987-nike-flashbac...

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