10 Jan '18, 6am

New Year, new gear!

Outside of the mainstream sporting brands, we wouldn’t be surprised to see luxury fashion houses grabbing a bigger slice of the sneaker pie this year. With the success of Balenciaga’s Triple S and Speed Trainer, our faith in the ability of sneakerheads to drop ludicrous sums of money on remarkably impractical shoes has been restored. Of course, the more players in the game, the more progression we’re likely to see. Brands like Fendi and Valentino aren’t tied down by the performance considerations that typically restrict big sporting brands, which allows them to push the concept of what a sneaker can be to entirely new, often bizarre places. Not only that, but these manufacturing giants have premium materials and production techniques at their disposal, the likes of which athletic companies can only dream of. It looks like we’ll continue rubbing our eyes in disbelief at the...

Full article: https://www.sneakerfreaker.com/articles/material-matters-...

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