30 Dec '17, 7am

Real Talk: Chick and Kicks – The Paradigm Shift! https://t.co/cXfVPjX3OS

The whole point of a female sneakerhead store is to offer women something special, including limited editions and collaborative product. For me, this is very challenging territory. I think it’s a combination of being new to the market, being in a part of London that isn’t Shoreditch, and a general disbelief that there are actually female sneakerheads out there that want these shoes. This is despite the fact that there’s nearly 120,000 pics tagged with #femalesneakerhead on Instagram! This is where the paradigm needs to shift. I’m still shocked by the number of men who leave as soon as they find out Kickslove is a women’s store. They literally beeline for the door like we’ve said something offensive! It’s a shame that more guys aren’t open-minded enough to check out amazing product because it’s labelled as ‘women’s’. It’s baffling. Women have been shopping in male sneaker s...

Full article: https://www.sneakerfreaker.com/articles/real-talk-chick-a...

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