30 Dec '17, 7am

Loyalty: A History Of Kendrick Lamar And Nike

Loyalty: A History Of Kendrick Lamar And Nike

Kendrick Lamar’s Nike story started in his hometown of Compton with the Cortez. The sneaker has been a community icon since the N.W.A days, and Kendrick – who owns a key to the city and ‘should probably run for mayor’ – flies a flag for the model every chance he gets. Lamar has worn the sneaker during countless performances and award show appearances over the years, most recently when he cleaned up eight trophies at the 2017 VMA awards. He donned an all-white pair on the red carpet and during his fiery performance just a day after he and Nike made it official – setting a benchmark for how the two will work together moving forward.

Full article: https://www.sneakerfreaker.com/articles/loyalty-a-history...

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